http://www.sundaymirror.co.uk/stories/F0711908.html
ICELAND BOSS TO FREEZE OUT MEAT REARED ON GM FEED
Sunday Mirror, 7th November
Iceland boss Malcolm Walker is taking on the High Street giants in a new
round of the GM-free food war.
Last week, he banned artificially-coloured eggs from his nationwide chain.
Now he plans to remove meat and poultry reared on GM feed.
The ban, to start in the New Year, will force rival stores to follow suit.
Suppliers have warned him the competition think he's "rocking the boat" but
he is determined to carry on.
Mr Walker, 53, said: "The food system in Britain is as good as any but we
are adding things into it that we don't need."
Speaking from his Cheshire home, he fried two of his own pale-yolked eggs -
from chickens not fed with artificial colorants - and explained: "Public
awareness about diet and the safety of food has surged. It's the one issue
on which Tony Blair seems to have been out of touch with the public.
"In the last day or so, we have seen how the Government is now having to
change its stance on the question of GM. That's due to pressure of public
opinion.
"I won't deny it's good marketing to address public concerns but you only
succeed if you give people want they want."
Reflecting that, Iceland's share prices have started to lift out of the
doldrums they hit four years ago. On Friday, days after his yolk-colouring
ban, nearly all 760 shops sold out of eggs.
Iceland was the first to withdraw GM ingredients from own-brand products 18
months ago.
Mr Walker said: "All we are advocating is the removal of additives that are
not really necessary."